BBA in Digital Marketing is an undergraduate degree that focuses on imparting knowledge about strategies to attract customers through various Online marketing and digital channels. Subjects related to Accounts and Finance, SEO and SEM, E-Commerce, Data Analytics, Big data, Lead generation, Email Marketing, Web designing, Profit and loss, and budget. The Course is designed to deliver a practical understanding of online marketing, provide insights into consumer behavior and organization dynamics, and aiming for the best grounding in digital aspects of marketing.